This term at uni we have been split into groups to create an issue for JUICEBOX magazine. Luckily we were given; Spring/Summer Menswear, so we had a lot of interesting things to work with. For our first shoot we wanted to portray an East London crew inspired by films like; "The Godfather". 

We knew that in order to pull this off we had to source a whole lot of high waisted trousers, white vests and gold chains. We shot in a neighbourhood in Bow Church which gave it a really authentic and untouched look. It was important for us make the models look like they were a "crew" but to not overshadow their own personality. 

Heres a sneak peak at the shoot